Combining the concepts of Google AdWords, Foursquare, and Super Mario Brothers, Candy B.A.R. delivers a highly engaging augmented reality experience to bring marketers’ promotions to life on mobile devices—driving real-time targeted local traffic to specific locations.
Testimonials / See What People Say About Us
"Candy Lab, Augmented Reality is a big step towards an augmented future where IT and computing will make life even better for us humans. At JPL.NASA we have implemented apps such as Spacecraft 3D where you can see many of our spacecraft in some detail. I was quite impressed with Candy Lab Augmented Reality and expertise. You guys are taking the AR field to a new level by adding social networking, mobile advertising and gaming mechanics. Time just keeps marching on, great job."
Tom Soderstrom J.
Chief Technology Officer, Office of the CIO, JPL.NASA
Candy Lab, "Your team did an Outstanding job on the Cachetown Challenge. We had such a fun time going in and out of the location based augmented reality sections of the game. It was amazing to see how it individualized each one of the New Car locations. We are still hearing from the social aspects of the game in our websites. We know the "gamer" industry is growing at almost immeasurable rates, and it is fun to tie our business to the growth the gamer industry is seeing. We know it is all about being seen, the game got us out in front of tens and thousands of people. it was an honor for our 27 dealer franchises to be a part of the first use of this concept technology in the USA. We look forward to using Cachetown in future events".
John Luciano El Paso New Car Dealer President
Dick Poe Toyota Social Director & General Manager El Paso, Texas.
St. Louis will celebrate its 250th anniversary in 2014. The non-profit volunteer group that runs the celebration, stl250, enlisted Candy Lab to help with its “Cakeway to the West,” which will feature 4-feet-tall ornamental birthday cakes at 250 important locations around the city
STL250 Non Profit Organization
Our Team / meet us
CandyBAR is a mobile marketing app that uses location, gaming, rewards, and augmented reality. It’s also a vendor network that allows sponsors to advertise in active app campaigns.
CandyBAR FAQS / find your answers
CandyBAR is a custom-branded mobile app platform that improves events, tourism and civic pride using the most accurate and accessible mobile technology that better-engages users and deepens brand participation.
Custom Branded Apps
Dashboards to manage Apps & Offers
Use of the Vendor Network “Optional”
GPS Based Augmented Reality
Social Sharing through Apps
Hosting, Customer Support & Maintenance
CandyBAR’s Vendor Network merges interactive “custom branded game pieces” with the App user’s view of the real world environment to provide location-relevant offers. The Vendor Network is a permission based advertising platform for use in active CandyBAR App campaigns.
Vendor Network Features:
Advertising in active app campaigns
Real Time Analytics
Deeper Mobile Engagement
App users redeem offers at your business
Picture taking & Social Sharing of your business and offers
Managing a CandyBAR app campaign is as simple as choosing a theme and name for your CandyBAR apps, we then deploy them to the app stores for you. Once live in the app stores CandyBAR offers a Client dashboard you use to manage your locations, offers and accept in app offerings from the vendor network. The “Vendor Network” is (optional).
Campaign Owner Features:
Client Dashboard to Manage Live Apps
Manage locations & Offers
Complete Real Time Analytics
Push Notifications to App Users
Hosting, Maintenance & Customer Support
CandyBAR custom branded apps work by using augmented reality, locations and rewards to entice app users to interact with a business brand and locations of interest through a competitive gaming model. Content is placed in the CandyBAR apps by the app owners and it’s vendor network, “Vendor Network” is optional. This content placed on specific locations becomes game pieces app users must collect.
GPS Augmented Reality
Social Connectivity using location specific content
Gaming, Rewards & Points offered to app users
Events Feed, Directions & Vault for collected items
Recent News / get news!
Couch and his co-founder Gilda Campos switched gears and began white-labeling the app, called Candy B.A.R. (blended augmented reality), to organizations such as STL250 and the city of Corpus Christi, Texas, which is using the app to help inform citizens of the hazards of littering.
But the company’s biggest project has been right here in St. Louis with stl250’s Cakeway to the West, which helps app users locate, through game play, all of the 250 ornamental cakes placed around the city, learn about the institution or organization where each cake is located, and collect points redeemable for perks and prizes.
Candy Lab INC.
959 Stewart Dr
Sunnyvale, CA 94085
St. Louis, MO
911 Washington Ave
St. Louis, MO 63101